One of the scientists working in the R amp D laboratory of a major pharmaceutical company discovers ...........

One of the scientists working in the R&D laboratory of a major pharmaceutical company discovers that one of the company’s bestselling veterinary drugs has the potential to cure a currently incurable liver disease which is prevalent in tribal areas. However, developing a variant of the drug suitable for human being entailed a lot of research and development having a huge expenditure to the extent of Rs. 50 crores. It was unlikely that company would recover the cost as the disease was rampant only in poverty stricken areas having very little market otherwise.

If you were the CEO, then

(a) Identify the various actions that you could take

(b) Evaluate the pros and cons of each of your actions (250 words, 20marks)

By: Parveen bansal