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Generally individuals show behaviours according to their attitudes .Attitudes are considered as guides for various behaviours . But various studies like La Piere studies indicate that individual can show behaviour contrary to their attitudes.Their are some factors which determine attitude behaviourlinks.These are:
-Social context and social consequencies of behaviour - Awareness and accessability of attitudes - lack of external pressure - person’s behaviour is not evaluated by others -person himself thinks that his behaviour would have positive consequence
Attitude’s Influence And Relation With Thought And Behaviour Attitude and behaviour are closely related but they are two different concepts. Following differences can be observed between both: Attitude is internal whereas behaviour is external. In other words, behaviour can very well be seen by others as it is external whereas attitude is shelled within the mind of the individual and hence cannot be seen by others immediately.
Attitude is what you think whereas behavior is what you do. Attitude has to do with the mind whereas behavior has a lot to do with actions.
Attitude is thought-oriented whereas behavior is action-oriented. Attitude can shape the behavior of a person. A person with the right attitude may be with right behavior too. But sometimes people act in accordance with their attitudes, and other times they act in ways that are quite inconsistent with their attitudes.
Attitude is all about the opinion somebody has about something in life. Behavior is about how one responds to the impulsion and the pulls of the environment. This response can be shaped by the attitude of the person. It is possible to judge one’s attitude through one’s behavior though attitude is not visible externally. One can say that someone has a good attitude towards poor. It is evident from the person’s behavior. Hence attitude and behavior are related in some sense though they are two different concepts.
Is there a relation between attitude and behaviour? During the early 1930s, La Piere conducted what has become probably the most widely cited study of the attitude–behavior relation. While traveling across the western United States in the company of a Chinese couple, La Piere stopped at more than 200 hotels and restaurants. The Chinese couple was refused service at only one establishment. Some 6 months later, La Piere wrote to the proprietor of each of the hotels and restaurants and asked whether the establishment served Chinese guests. Surprisingly, 92% of those who responded indicated that they did not accommodate Chinese guests. Thus, there was a startling inconsistency between the attitude responses to La Piere’s letter and the actual behavior toward the Chinese couple with whom La Piere had travelled. A very similar study concerning an African American guest, instead of Chinese guests, also observed much discrepancy between people’s reports of their attitudes and their actual behavior. Although it cannot be denied that a large number of studies suggest that attitudes do not influence behavior, sometimes attitudes do predict behavior. For example, studies of voting behavior consistently have indicated a substantial relation between preelection attitudes and voting. Basically, people vote for the candidates they like.
Research has revealed everything from findings of no relation whatsoever to the nearly perfect relation observed. Thus, the answer to the question “Is there a relation between attitudes and behavior?” is a resounding “sometimes.” Given the range of findings, it becomes apparent that the question of attitude–behavior consistency has to be approached differently: Rather than asking whether attitudes relate to behavior, we have to ask, “Under what conditions do what kinds of attitudes of what kinds of individuals predict what kinds of behavior?” We need to treat the strength of the attitude–behavior relation as we would treat any other dependent variable and determine what factors affect it.
By: Mona Kaushal ProfileResourcesReport error
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