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The daily print media is the basic means for the day-by-day dissemination of the news. It is the gate way of elaborate information of the world and its events. It has greater influence on the society. It furnishes news or information regarding the events of the contemporary world, with an interpretation and comments upon these events. Newspapers can ‘head-line’ some items of news or opinions and make them seem very important, and they can suppress items or omit them entirely. They advertise for business and other establishments, acting as a sales medium. They furnish entertainment of various types, from comic strips to puzzles. They provide miscellaneous information which it is difficult to classify under any of the above headings. The ethical training of the correspondents, reporters and the editors tells upon the type of presentation in a particular media. The vision, viewpoint and ideology – be it social, economic and political – of a specific media guides their way of presentation. They are the inarticulate major premises that necessarily colour the reports they make. Much news is gathered and dispatched by great news-gathering agencies, or press associations.
Print media is under severe criticism from time to time. Three major criticisms are usually levelled against the newspaper today. They are as follows:
Media ethics demands social responsibility with public interest. In the words of Owens-Ibie serving the public interest would mean “the mass media are expected to inform the citizenry of what goes on in the government, which, in a way, keeps rulers in check. Also, the media should be reporting on and promoting discussion of ideas, opinions and truths toward the end of social refinement; acting as a nation’s ‘bulletin board’ for information and mirroring the society and its peoples just the way they are, thus exposing the heroes and the villains.”
In order to regularise the print media towards serving the larger interest of people rather than few influential and powerful groups, certain ethical guidelines are emphasized. Legislative action is suggested to check the monopoly in the handling the information. As individuals, we should widen our range or variety of reading and check items or articles that arouse our suspicion. Both public and private bureaus of information and investigation should be developed and supported. We might establish a few endowed newspapers on a non-profit basis, with different sections of the paper assigned to different interest groups.
By: Mona Kaushal ProfileResourcesReport error
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