Swasth Bharat Yatra national campaign

•  Union Government has launched national campaign ‘Swasth Bharat Yatra’ on occasion of World Food Day (16 October) to sensitise people about eating safe food and be healthy.
• The campaign has been launched in association with states and led by Food Safety and Standards Authority of India (FSSAI).

Analysis:

• Life insurance penetration is abysmally low at 3.5% and claims under general insurance are repudiated at the snap of a finger.
• The problem starts from the agency. Life insurance should be sold by a person who has the talent to sell. Imposing restrictions on appointment of agents has crippled the industry.
• IRDA was influenced by what happens in America and Australia. Only thing that an agent must know and convey is: if you die, your family gets so much money and if you are alive, you will get your investment plus returns.
• The fellow who satisfies all the conditions laid down by the insurance regulator does not know how to sell insurance and the fellow who has the ability to sell is prevented from selling.

By: Vishal